DIRECTOR OF PRODUCT MANAGEMENT

PORTFOLIO:

Leads and Calls Platform / DMS Exchange | Engage / E2 | Efficiency Transformation Initiative (v1 and v2) | Allstate Lead Marketplace | ZipQuote | Mastodon | PAN / Trax | O&O | Sparkroom | DegreeSearch | Data Signals / Traverse | Aimtell / PushPros | DMS Voice | DMS One

• Led and managed a portfolio of 14 platforms with 4 direct reports across two business areas that have successfully surpassed the goal of $400m in annual revenue.
• Scoped and prioritized significant enhancements across all products to ensure a minimum of $2 million per year in software capitalization for finance and accounting.
• Directed strategic planning, GTM launches, post-production support, product roadmaps, financial software capitalization, and SOX / SOC compliance.
• Spearheaded the ‘Efficiency Transformation Initiative’ saving the company over $5 million in annualized savings through auditing companywide tech expenditures, consolidating 3rd party services, caching APIs, eliminating tech debt, and architecting a hybrid cloud infrastructure between Equinix Data Center and Amazon Web Services (AWS).
• Managed a team of 4 PMs and provided regular performance feedback, agile training, and tailored learnings resulting in improving their respective development teams’ output by 15% based on sprint velocity metrics.
• Collaborated across the executive suite, development, marketing, and operations teams to ensure individual product visions, priorities, and timelines align with key business goals and initiatives.
• Management software and tools used: Atlassian Suite (Jira, Confluence, & integrations), Slack, Monday, Zoho, Github, Roadmunk, Lucidchart, Sketch, and Google Suite.

PRODUCT MANAGER

PRODUCTS:

Leads and Calls Platform / DMS Exchange | Engage / E2 | Efficiency Transformation Initiative (v1)

• Off-cycle promotion to Director of Product Management due to exceeding Efficiency Transformation Initiative (ETI) goals and providing an in-depth knowledge of skills and internal products.

PROJECT MANAGER / CONSULTANT

AND GTM SPECIALIST

PROJECTS:

Microsoft ISV Connect Program | Microsoft ISV Connect Feedback Loops Initiative | Microsoft Partner Incentive Program | Microsoft Inspire

• Built, organized, and maintained all roadmaps to ensure successful product launch.
• Analyzed, scoped, and launched a complete overhaul to the Microsoft Partner Incentive Engine’s (PIE) email marketing and customer journey resulting in near end-to-end automation with 40+ additional custom event triggers, improved UX/UI portal, elimination of an off-shore emailing team, and an astounding 10-day reduction in partners time to receive funding.
• Improved Microsoft’s PIE customer journey through automation and readiness documentation that led to a 60% decrease in inbound question traffic via forms, account managers, and the Microsoft Partner Network.
• Developed and maintained detailed project plans across 23 workstreams and 112 participants to monitor progress across all ISV Connect initiatives.
• Successfully launched the Microsoft ISV Connect Program, an independent software vendor application ecosystem and revenue-sharing program that will serve a $125 billion addressable market by 2022.
• Managed Microsoft’s Independent Software Vendor (ISV) Connect Program’s GTM strategy and pilot planning program for 4 of Microsoft's global geo regions by arranging communications, planning sessions, gathering feedback, and scoping new features while maintaining clear and timely communications across all stakeholders.
• Improved the Microsoft ISV Connect Feedback Loops by analyzing 18 workstreams and automating Azure DevOps tools to unify cross-organizational internal and external communications leading to reduced ticket response time from 14 days to 2 days and 50% higher ticket satisfaction ratings.
• Developed and organized Microsoft’s ISV Connect marketing and revenue sharing benefits plan that led to a 3.5x increase in ISV signup at launch compared to pilot data.
• Managed Microsoft US Partner Incentive readiness documents by maintaining 57 guides across 10 offer and incentive programs, to ensure partner-facing materials stay up to date across the entire Microsoft Global Organization.
• Launched Microsoft Inspires’ first mobile application for a unified partner experience and cross-conference tracking.
• Management software and tools used: Microsoft Planner, Microsoft Teams, Microsoft Office Suite, and Azure DevOps Environments.

PROJECT MANAGER

AND WEB DEVELOPER

• Designed, built, managed, and optimized 60+ custom e-commerce, personal, lead generation, and affiliate project websites generating millions in revenue.
• Developed assessment tools and processes for project evaluation, including overcoming risks and identifying areas of improvement.
• Managed 12+ employees across product, engineering, sales, marketing, legal, and client teams ensuring projects met deadlines, budget, and within the defined scope.
• Created and maintained comprehensive end-to-end project documentation, ensuring that milestones were achieved on time, on budget, and in scope while creating reports to keep management and stakeholders up to date on progress.
• Developed, launched, and optimized multiple Shopify and WooCommerce sites resulting in over six figures of sales in a single year.
• Management software and tools used: Asana, Basecamp, Rackspace, Sketch, WordPress, Github, Coda, Shopify, Clickfunnels, AWS, and Google Suite.

PROJECT MANAGER

AND WEB DEVELOPER

• Directed and managed digital marketing campaigns for major clients including Uber, Pandora, and Zulily; campaigns resulted in millions of application installs/purchases and exponential client growth.
• Led 10+ developers, content writers, and marketing professionals throughout the full-scale website and landing page development for client companies and internal teams ensuring project goals were reached while maintaining organizational standards of satisfaction, quality, and performance.
• Worked closely with clients and cross-functional teams to plan and develop scope, deliverables, required resources, milestones, budget, and timelines for new project initiatives.
• Reviewed and analyzed client data to measure, optimize, and scale key performance indicators and goals on a daily basis.
• Created, maintained, and distributed relevant project status reports detailing objectives, tasks, accomplishments, risks, issues, and budgetary tracking to key stakeholders.
• Management software and tools used: Asana, Basecamp, Rackspace, Sketch, WordPress, Github, Coda, Shopify, Clickfunnels, AWS, and Google Suite.

BUSINESS DEVELOPMENT

AND MARKETING CONSULTANT

• Corresponded with potential customers at marketing events, resulting in 1,000+ new company clients.
• Teamed with company headquarters in San Francisco to manage and delegate duties to 4 junior Marketing Consultants.
• Conducted market research on growth opportunities and competitors in the Orange County area.
• Organized and planned dozens of successful marketing events to promote the Gametime app ticket service.

MANAGER

AND PAWNBROKER

• Responsible for the creation and negotiation of loan terms for up to forty customers per day.
• Ability to assess the true market value of items based on research and condition; Organization and classification of inventory and item sales; Research and development of online ads to market unique items.
• Customer service experience from assisting customers with purchases and the retrieval of items on loan.
• Allocating funds from company’s PayPal account and arranging for customer refunds or credit sales.